Use Platinum blow dry cream on high lift blond hair to eliminate brassiness and unwanted gold tones. Our versatile zero-weight conditioning formula will enhance blond highlights and smooth flyaways. Our innovative heat-sealed method locks in your color, helps improve wet and dry combing, detangles hair, and adds shine. To create the perfect blond refresh blowout, all you need is a blow dryer, brush, and Mad About Colorâ„¢ Platinum.

Caution: For external use only. This product may cause skin irritation on some individuals. Not for eyebrows. Avoid eyes. If contact with eyes, rinse with water. Keep away from children.

Note: On hair where platinum shade has been achieved (more white than yellow), apply a leave-in conditioner before applying Mad About Color Platinum.

Protect linens, towels, and clothing during use.